The title straightaway tells the viewer that the main character has 'just turned eighteen' and it also establishes how old the rest of the characters are. The title is all in lowercase writing to connote that it has been handwritten and not as serious - which makes it stand out from other film titles. The technique of no capital letters being used in the title was featured in the 'Twilight' saga and I think that it was very effective for getting the attention of the teenage target audience.
We initially had the title in a white, handwritten font on a black background. The writing shook to add emphasis to the title, although we realised shortly after that it made the film look like a horror movie and it didn't look right for the genre.
We
decided to change this to a more appealing title, our first attempt was a
dark wooden background with ornate flower-like symbols and the title in
a lighter wood texture, as if they were etched into a table which we
felt added the connotation of the rebellious nature of our main
character Madison. We abandoned this one because the wooden background
was a bit "twitchy".
The title screen was then changed to a pink and purple background because they are stereotypically girly colours and this fits the genre better. We kept the font style and colour though because we liked the way it looked and how it made the lack of capital letters look better.
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