2.

Friday, 6 March 2015

just turned eighteen - Evaluation Task 7 - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?

Camera 

We used various shot types and angles in our preliminary task along to make the short clip interesting. Some of the shots we mainly used were close ups and mid shots, we used the close ups for when Eva and Georgia were having a conversation to show the audience what their facial expressions were - Georgia was indifferent and Eva was worried - and we also used it when opening the door to put emphasis on it and to show that it's one of the main features of the film. The long shot we used when Eva was walking towards the door and after entering it was to display to the audience where the character is heading and where she has come from. 

  
Since progressing from the preliminary task to our film opening, I feel that a lot of things that I had done in my preliminary task have been improved. One of the things I felt that I have improved on is using a larger variety of shot types and angles; in my preliminary task, I used about 3-4 different shots but in my film opening I used a wider variety. In my opening title sequence, I used pans, close ups, extreme close ups, mid shots and long shots. We used tracking when Madison was walking to school as this emphasises how bossy and important she is in the film. We also used a large pan in the film to draw attention to Madison, as she likes to boss Jennifer around. Finally, we used a close up on the main character when she is in the toilets applying her makeup to show the audience that Madison is a stereotypical teenage girl who likes to wear make up and takes care in her appearance.

Framing

The room we filmed our preliminary task in was very empty so we could avoid getting too much unnecessary things in the background that could draw the viewer's attention away. When we filmed our opening title sequence, we made sure that we didn't get anything we didn't want in the shot so that the film looked more professional - for example, when we shot opposite a door we let the film run for a couple of seconds so we could get out of the reflection and then we cut it down when in the editing stage.


Mise-en-scene

We didnt really focus too much on mise-en-scene in our preliminary task but it was one of our main focuses in our opening title sequence. The lighting that was used in our preliminary task didn't come out that well as we were new to filming. We tried our best to use low key lighting to match the sadder feel of the film and we achieved this by turning off some of the lights so that it was easy to see the people but it wasn't too bright. When it came to our opening film scene, the lighting was a lot more important as most common teen angst films use high key lighting, this was to show humour and an overall positive attitude.


Costume was not as important in our preliminary task but very important in our opening scene. I felt that this was important as it tells the audience who the character is, their personality and even how they are feeling. For our preliminary task, however, we didn't have a specific genre so there was no need for specific costumes but this did help us decide what we would need for our film opening as it would display to the audience that our film is teen angst. Therefore, we thought we would use trendy modern clothes for our main character Madison, nerdy school-like clothes for Jennifer and smart causal clothes for Ethan. Because we had a wide range of different clothes being shown to our audience, it meant that they could relate to all the characters. 


We used a lot of props for our opening title sequence and they were mainly just what we owned anyway because we wanted the film to seem realistic. We used a purple school bag with badges on for Jennifer as she is a nerdy student and a trendy handbag for Madison as she is popular and likes to keep up the trends. We didn't really use anything for Ethan as typical teenage boys don't tend to carry much except maybe a phone. For our preliminary task, we didn't use any props as again because the characters were just having a general, everyday conversation.

The main setting for our film opening was our school because typical teen angst films are set in a high school - for example, 'Mean Girls' and 'High School Musical' - and we wanted our film to be set somewhere that the teenage audience could relate to. The preliminary task was just filmed in a computer room at school because we only had one lesson to film in - this allowed us to see how much we could film in a limed place and in a limited time which helped us when it came to the final film opening.

Mode of address

In our film opening, we initially wanted the actors to be American so that the film was more typical of the genre but then we decided to make them speak how they normally would so that it seemed more natural and not like we were forcing an accent upon them. In the preliminary task, we were taught beforehand that it is important to speak proper English with no slang words used so that it's easier for the audience to understand what's being said.


Editing

Match on action was used in our preliminary task when Eva was walking through the door to cut out any unnecessary footage from the final product. We also used this in our opening title sequence film to emphasise Madison walking through the door to give a sense of power over Jennifer. In our preliminary task, we had to concentrate on sequencing so our film was in chronological order and this was pretty easy to do as we filmed the shots in order.


We progressed very far with transitions and effects as we did not use transitions or effects in our preliminary task as it was meant to be simple and short. However, we did use quite a few in our main film - and example of one is a dissolve, which we used to make a effect of passing time when Madison is standing at the lockers with Jennifer. We also used the 180 degree rule so that the viewers don't get confused about where the characters are placed; the rule ensures that the camera doesn't cross an invisible line within a 180 degree turn. This was used during our preliminary task and a little bit in our main film. 

Most of the effects in our film were at the start of our opening title sequence. When we introduced our production company logo, we used a star-like effect in a circle which we thought looked good as it connotes quality and a spotlight on our company. 


Use of titles

We didn't use any titles in our preliminary task as the film itself was very short and we didn't see the need for them. In our film opening, we had titles for all of the main characters and used a different colour for each person. We used bright blue and red for Madison, green and blue for Jennifer, then red and green for Ethan - keeping to similar colour scheme for them all. When Jennifer was introduced, the screen went black and white to emphasise that she is very important to the plot.



We used the same font for the main characters and then different fonts for cast and crew names; we used sans serif for the job title - for example, "Produced by" - and then a serif font for the actual name.

The size of our characters titles were fairly big as we wanted the audience to know who the characters were called alongside the voice over but our over titles were a lot smaller as we thought these aren't as important as the main characters to the audience. We put the names in different corners of the screen depending on the shot as we didn't want them blocking the shot and we didn't use effects on them so they didn't draw attention away from the action.

Thursday, 26 February 2015

just turned eighteen - Evaluation Task 6 - What have you learnt about technologies from the process of constructing this product?

HD camera (& tripod)

We used the HD camera to shoot the footage for the film and the tripod allowed us to get a steady shot. This camera was better than using a phone as it was higher definition, had a higher memory capacity and didn't have to be handheld. We were able to take the camera and tripod outside of the school which made shooting the film easier for us even though the leisure centre was only on the other side of the car park. We had to cut out a scene where we had a handheld tracking shot because it was very shaky and this has taught me the importance of holding the camera very steady if I ever have to film another handheld camera shot. I have used one of the cameras before to do my GCSE coursework, so I already knew how to use it and this made the day we filmed the footage a lot easier because I didn't have to learn how the equipment worked.


Voice recorder

The voice recorder allowed us to make a voiceover for the film opening, diegetic lines we missed out while filming (for example, the teacher shouting "You're late, again!") and the commentary for Evaluation Task 3. We used this instead of just saying the lines while shooting the film because it made our voices clearer and we could say something more than once if we made a mistake. This made our overall film seem more professional because we could change the volume of the voice easily so that it fit well with the music and we didn't have any background noise obscuring what was being said. We learnt from previous productions that the audio could easily be ruined by other students as we were filming our footage in a busy sixth form, so this taught us the importance of adding in audio later. I also learnt how to transfer the sound files onto the computer, which i am sure will help me in future productions.

Blogger

I used Blogger to make my blog because it allowed me to put all of my research, videos, pictures and evaluations together where I can easily edit my posts. Although I have used other blogging sites before, I hadn't used Blogger so I had to learn how to use the site and it became easier to use after I had been uploading posts for a while. I was able to edit posts at home too, which was a lot easier for me because only a few computers at school supported the website and I had a lot more time to do work outside of school. The other members of my group were also able to view my posts and this helped a lot because they were unable to find the film opening on YouTube and I had put a link to it on my blog.

 
Email

I used my Gmail to send pictures and documents from home so that I could put them onto my blog at school. I also used my school Microsoft Outlook account to send the PowerPoint and the script to the other members of the group because it is the only email site that the school computers will support. Using email to send files was easier than sending them via Facebook because I could easily save them and send more than just images. My email also notified me of when I got a comment on one of my blog posts which was very helpful because the Blogger website didn't tell me when new comments were posted and they included improvements that I needed to make.

Final Cut Pro

We used Final Cut Pro to edit the film introduction and it allowed us to add more scenes, delete scenes, edit the footage, add effects and add a voiceover. I had to learn how to use the software because I had never used it before and I now know how to add effects and crop footage out of scenes, which I am sure will help me in future projects.
Social media

We used Facebook to talk amongst the group outside of school. This helped our organization and allowed us to communicate with the other group members if they were off school that day - teaching us the importance of making sure that everybody knew what was happening so that we could get tasks done quickly and easily. I used YouTube to upload the video and this also allowed me to take screenshots easier because the videos weren't playing very well on the school computers. As I've never put content onto YouTube before, this taught me how to upload a video and put a link to it onto my blog.

 
Photoshop

Photoshop allowed me to put screenshots together and add effects easily. I already had some knowledge about how to use Photoshop and this allowed me to use them skills and develop new ones like quickly resizing images and cropping the pictures. There was other people in the class who didn't know as much about how to edit images so I helped them out and this improved my own skills because I had to describe the processes step by step and apply them to different situations.


Mobile phones

My group used our mobile phones to take pictures of props, scenery and equipment used because our phones were more accessible than the cameras the school provide and easier to use because we are more familiar with our phones. I uploaded my some pictures using USB cord connected to the school computers and the others were put on my blog at home because my phone is connected to my laptop so the pictures were saved on there automatically.

Google

I used Google when I was researching other teen angst films and it also allowed me to easily get images from the films. Google was my chosen search engine because my Blogger account is connected to my Gmail and YouTube accounts, so my research was a lot easier when everything is connected and it was very easy to get links to my videos and send documents that will go on my blog. I also used Google to find websites like 'freeplaymusic.com', where I could download non-copyrighted music to use in my film opening.
Microsoft Office

We used Microsoft PowerPoint to make our presentation for our initial pitch and I also used it to crop my screenshots for the shot list and save them as smaller images. I could of used Photoshop to crop the pictures but I used PowerPoint because I have a lot of experience with it and it made the process a lot quicker. We also used Microsoft Word to write the script and easily print off copies for everybody. This allowed me to develop and use my knowledge of the programme so I could quickly produce documents and share them amongst the group.

Thursday, 5 February 2015

just turned eighteen - Evaluation Task 4 - Who would be the audience for your media product?




Psychographics

Personality- rebellious moody, don't like following rules, vain, self conscious - These are traits which are what most teenagers of the target age are like and if they cant relate to Madison then they will more than likely be able to relate to Jenifer and her geeky ways.
Attitudes- impolite, rebellious, doesn't care about consequences as long as they have their own way, likes to be center of attention, selfish.
Values- appearance, friend group, likes to spend money, likes to gossip and bitch about anyone and anything.
Interests/hobbies- shopping for the new trends and hanging out with their friends, partying and staying out late, boys/getting a boyfriend.
Lifestyles- partying, not interested in school, doesn't care about anything or the consequences of their actions.
Behavior- rebellious, doesn't care about many things other than themself.

Some of the things that our target audience are most likely interested in:
 
-Music that is currently trendy as they like to keep up to date and fit in with their peers within school.
-Socialising with friends is a important aspect of being popular as many people judge you for who you hang around with and speak to, so it is valued for girls of this age to fit in with the right people.
-They enjoy shopping for clothes in shops that are big brands like: River Island, New Look and Primark. This can be for clothes and also fashion accessories/icons, This is because they like to wear trendy/fashionable clothes so they keep up with the latest ongoing trends.
-People of this specific age group like to watch films like Mean Girls, Easy A, Twilight etc, so some of the film genres they like are rom coms, teen-angst and dramas.

Demographics

Age: 12-19 - they can relate to the film as the age of the main characters are near their own ages and the age rating of the film will be a 12.
Location: England - the film will first be targeted at East England as they will like the local settings that they recognize and then it will be targeted at all of England.
Gender: Female - the main character is also female so they will be able to relate to her more.
Income  Level: Working Class+
Education Level: Secondary school+
Marital or family status: Living with parents
Occupation: Student
Ethnic Background: Any

Tuesday, 27 January 2015

just turned eighteen - Evaluation Task 2 - How does your media product represent particular social groups?

Madison


Cady Heron from 'Mean Girls' was the main inspiration for Madison because in the film, her character becomes popular and mean but then realizes that her peers don't like her anymore because of her new personality. Sharpay Evans and Regina George were also inspirations for the character because they are rich, popular, mean and spoilt, and it is stereotypical to have this type of character in a teen angst film.

Jennifer






















The main inspiration for Jennifer was Gabriella Montez from 'High School Musical' because she is friendly and nerdy and it's stereotypical for this type of character to be in a teen angst film because the audience can relate to them. We also used Cady from 'Mean Girls' as an inspiration for this character because we liked how she was smart and not caring what people think about her and, because Madison is like Cady when she becomes mean and popular, it makes Jennifer and Madison's characters very different. our film is unstereotypical because in 'High School Musical' the popular girl hates the nerdy girl but in our film they're best friends.


Ethan























Ethan is inspired by the typical 'jock' guy in a teen angst film - Troy Bolton from 'High School Musical' is an example of one of these characters because all he cares about is basketball and he is super sporty and popular. Our film is unstereotypical because normally the girl is trying to get the guy's attention but in our film the guy is trying to get her attention - this can be compared to Sharpay and Troy, where he knows that she likes him but doesn't like her back.

Social Groups 
 












These mid shots of two best friends together puts attention on them because they are in the centre of the frame and the main character has brighter clothes to draw more attention to them. In 'Clueless' the two friends are the popular girls, whereas in our film the friends come from different social groups and the difference in Jennifer and Madison's clothes emphasise this.

Saturday, 24 January 2015

just turned eighteen - Evaluation Task 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)


1. Camerawork and editing - The over-the-shoulder shot we used makes her action clear and puts emphasis on the letter to show it's part of the main plot. This sort of shot was used on the 'Burn book' in 'Mean Girls' to show its importance to the plot and to draw the audience's attention to it.

2. How characters are introduced - The black and white used makes the main character stand out and is a contrast to the colourful film. The title is in green so it stands out and the handwriting font used with the voice-over makes the opening sequence seem like a diary entry - as seen in 'Angus, Thongs and Perfect Snogging' and 'Mean Girls', diaries are a typically associated with girls. The name is in all capital letters so that it contrasts with the title having no capital letters. The shot shows shows Jennifer texting, which is typical of a teenage film; this emphasises that she's waiting for Madison but Madison is shown that she isn't on her phone so Jennifer could be bored.

3. Costumes and props - We used typical costumes and props that the audience would expect from a teen film - such as casual clothing, mobile phones and school bags - because they make the film more realistic and relatable. Madison and Jennifer have contrasting styles - preppy and nerdy - to show the contrast between their character's personalities.

4. Genre and how the opening suggests it - The long shot of the outside of a school shows the audience that the genre will be a teenage film because I found in my research that most teen angst films are set in a school. Having the two girls walking together shows their friendship - which was used in 'Mean Girls' to emphasise the main character joining a new group of friends.

5. Title font and style - The handwriting font for actual names makes them stand out in contrast to the generic san-serif font used for the role titles. We used the two fonts because they fit in with the genre but highlighted the importance of the roles. Because we had actors who were also producers and directors, we had to make their name distinctly different to avoid confusion.

6. Setting/location - The lockers are typical of an American high school and we put this shot by the lockers to emphasise that we are using American stereotypes - as seen in 'Easy A' and 'Clueless'. The establishing shot of the school in frame 4 also tells the audience that the film will be set in a school in England.

7. Special effects - The transition used here separates the character/setting introduction from the actual plot. It also draws the audience's attention as there are no other transitions like this one used in the film.

8. Story and how the opening sets it up - I think that this frame is what conveys the story of teen angst the most as it shows an important convention being relationships of which in this scene there are two. The first relationship is between the characters Madison and Jennifer because of their friendship which is carried by Madison waiting for Jennifer instead of carrying on walking to class. The second relationship is between Madison and Ethan, while it is not considered a "mutual" one, it is because of Ethan's interest in her that they have a connection; romance is a typical convention of teen angst and is used as a major part of the plot in 'Angus, Thongs and Perfect Snogging' and 'Clueless'. Jennifer is only just in the frame to show that she isn't as important as the romance plot between Madison and Ethan.

9. The title of the film - The title is on its own screen for emphasis and is pink - which connotes girlishness and love. The font used looks like handwriting and includes no capital letters so that it stands out from other films in the genre, such as 'Clueless' and 'Easy A'. The water drops could be interpreted as tears and this foreshadows what may happen later in the film or they could be seen as ink, which fits in with the theme of our film being like a diary. The purple fade around the edges gives the screen a softer feel and puts emphasis on the center.

Thursday, 22 January 2015

just turned eighteen - Shot List

[fades from black]
00.03 - Mise-én-POWER production company logo
[fade to black]
[fade from black to shot of Madison]
[first song starts playing]
00.05 - Madison (Taylor-Eve) closing car door 
TITLE: Taylor-Eve as 
[fades]

00.08 - Madison walking along pathway
[fades]
00.10 - Clearer shot of Madison walking
TITLE: Madison Young
[cuts]
00.15 - Jennifer (Victoria) in leisure center
FREEZEFRAME AND TITLE: Victoria as
Madison walks in
[fades]
00.21 - Madison and Jennifer talking
TITLE: Jennifer Hill
[cuts]
00.26 - Madison putting money in vending machine
[cuts]
00.31 - Jennifer retrieving item and giving it to Madison
[cuts]
00.36 - [establishing shot and pan] Madison and Jennifer walking to sixth form
TITLES: Edited by Taylor Grimes [fades] Music by Victoria Keighley [fades] Produced by Taylor-Eve Osbourne [fades]
[cuts]
00.49 - Madison and Jennifer opening sixth form door and walking in
TITLE: Directed by Ian Greene
[cuts]
00.57 - Madison and Jennifer walking past the camera on either side
TITLE: A Mise-én-POWER Production
[cuts]
01.00 - Ethan (Taylor) and a friend talking
FREEZEFRAME AND TITLE: Taylor Grimes as
Madison and Jennifer walking past
[cuts]
 01.06 - Madison and Jennifer walking into girl's toilets
[cuts]
01.13 - Madison sorting out her hair
[cuts]
01.16 - [Jennifer's point of view] Madison asks Jennifer "Do I look alright?"
[fade to black]
[fade from black]
01.18 - TITLE: just turned eighteen
[first song ends]
["box" transition]
[second song starts]
01.21 - Madison and Jennifer leaving toilets
[cuts]
 01.27 - Madison and Jennifer walk to lockers
[blur transition]
01.34 - Madison leaning against lockers, Ethan walks past
[cuts]
01.40 - Madison and Jennifer walk into classroom, teacher shouts "You're late, again!"
[cuts]
01.46 - Madison and Jennifer sit down
[cuts]
01.51 - Ethan passes folded note to Madison
[cuts]
01.52 - Madison opens note and rips it up
[lens flare fade to black]
02.01 - [END]