Personality- rebellious moody, don't like following rules, vain, self conscious - These are traits which are what most teenagers of the target age are like and if they cant relate to Madison then they will more than likely be able to relate to Jenifer and her geeky ways.
Attitudes- impolite, rebellious, doesn't care about consequences as long as they have their own way, likes to be center of attention, selfish.
Values- appearance, friend group, likes to spend money, likes to gossip and bitch about anyone and anything.
Interests/hobbies- shopping for the new trends and hanging out with their friends, partying and staying out late, boys/getting a boyfriend.
Lifestyles- partying, not interested in school, doesn't care about anything or the consequences of their actions.
Behavior- rebellious, doesn't care about many things other than themself.
Some of the things that our target audience are most likely interested in:
-Music that is currently trendy as they like to keep up to date and fit in with their peers within school.
-Socialising with friends is a important aspect of being popular as many people judge you for who you hang around with and speak to, so it is valued for girls of this age to fit in with the right people.
-They enjoy shopping for clothes in shops that are big brands like: River Island, New Look and Primark. This can be for clothes and also fashion accessories/icons, This is because they like to wear trendy/fashionable clothes so they keep up with the latest ongoing trends.
-People of this specific age group like to watch films like Mean Girls, Easy A, Twilight etc, so some of the film genres they like are rom coms, teen-angst and dramas.
Demographics
Age: 12-19 - they can relate to the film as the age of the main characters are near their own ages and the age rating of the film will be a 12.
Location: England - the film will first be targeted at East England as they will like the local settings that they recognize and then it will be targeted at all of England.
Gender: Female - the main character is also female so they will be able to relate to her more.
Income Level: Working Class+
Education Level: Secondary school+
Marital or family status: Living with parents
Occupation: Student
Ethnic Background: Any
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